You may have heard that Uber has been under a bit of fire lately for its desires to hire private investigators to dig up “dirt” on journalists who are critical of Uber. From using users’ ride data for party entertainment, putting the assistance dogs of blind passengers in the trunk, adding a surcharge to reduce the number of dodgy drivers, or even booking rides with competitors and then cancelling, or using the ride to try and convince the driver to change teams, it’s pretty clear that Uber is a pretty good example of how companies are inherently sociopathic.
However, most of those examples are internal stupidities that happened to be made public. It’s a very rare company that doesn’t do all sorts of shady things, on the assumption that the world will never find out about them. Uber goes quite a bit further, though, and is so out-of-touch with the world that it blogs about analysing people’s sexual activity for amusement.
You’ll note that if you follow the above link, it sends you to the Wayback Machine, and not Uber’s own site. That’s because the original page has recently turned into a 404. Why? Probably because someone at Uber realised that bragging about how Uber employees can amuse themselves by perving on your one night stands might not be a great idea. That still leaves the question open of what sort of a corporate culture makes anyone ever think that inspecting user data for amusement would be a good thing, let alone publicising it? It’s horrific.
Thankfully, despite Uber’s fairly transparent attempt at whitewashing (“clearwashing”?), the good ol’ Wayback Machine helps us to remember what really went on. It would be amusing if Uber tried to pressure the Internet Archive to remove their copies of this blog post (don’t bother, Uber; I’ve got a “Save As” button and I’m not afraid to use it).
In any event, I’ve never used Uber (not that I’ve got one-night stands to analyse, anyway), and I’ll certainly not be patronising them in the future. If you’re not keen on companies amusing themselves with your private data, I suggest you might consider doing the same.